WILLIAMS JET TENDERS PROUDLY UNVEILS ITS LATEST MILESTONE IN SOLIDIFYING ITS POSITION AS THE LEADER IN THE JET TENDER MARKET – THE LAUNCH OF ITS NEW WEBSITE AND PRODUCT CONFIGURATOR.

Williams Jet Tenders, the world’s leading jet tender specialist, today unveils its new website, featuring an upgraded ‘build my tender’ configurator and a sleek, contemporary design. The launch of the website follows Williams’ comprehensive brand refresh and a substantial investment in factory infrastructure last year, underscoring the company’s ongoing commitment to elevating its brand identity.

The new website, which features an intuitive and user-friendly design, showcases the full tender range, including information on the EvoJet, SOLAS, DieselJet, SportJet, TurboJet and MiniJet models. Also found on the new site is the upgraded and innovative ‘build my tender’ configurator, which allows users to select their make and model before creating a fully custom tender, including a variety of colours for tubing, upholstery, gelcoat and decking. Notably, users have the opportunity to personalise gelcoat colours across various components of the vessel, from helm to hull, showcasing the brand’s commitment to individuality and attention to detail. This section also offers unique add-ons, ranging from towing kits and boarding poles to audio systems and Charterplotters. There is a ‘customisation studio’ page which is a gallery of tenders featuring custom colours, materials and accessories, allowing users to witness first-hand the transformative potential of the configurator.

Beyond its aesthetic and functional enhancements, the launch of the new website also underscores Williams’ dedication to sustainability, outlining the brand’s mission to boost eco-consciousness in the marine industry. At a time when climate change poses ever greater challenges, Williams is focused on finding sustainable ways for people to experience the earth’s oceans. The brand’s vision is to move towards a climate positive business footprint, built using environmentally friendly materials, powered by zero emission propulsion systems.

“The launch of our new website marks an exciting chapter in Williams’ journey. Building upon recent investments and brand revitalisation efforts, the website embodies our ethos of innovation and forward-thinking”, said Tom Dowdell, Head of Marketing at Williams Jet Tenders, “It not only serves as a dynamic platform for showcasing our products but also reaffirms our commitment to driving progress and creating new opportunities for our customers.”